In this episode of the Vorello Vision podcast, Jett Rose sits down with Sue Gibson — a healthcare marketing veteran with 20+ years of experience in pharmaceuticals and at WebMD — who now runs a personalized senior placement business in SLO county, helping families navigate one of the hardest decisions they’ll ever make.

They cover:

•  How senior placement services actually work
•  Why families don’t pay for placement help
•  The real cost challenges in senior living (especially Medicaid/Medi-Cal limitations)
•  The difference between concierge advisors and online placement platforms
•  The lack of regulation in the industry
•  Why families should plan BEFORE there’s an emergency

Sue shares practical insights from working directly with senior living communities and supporting families through difficult transitions.

If you have aging parents, work in healthcare, or are exploring senior living options, this episode will give you clarity on how the process really works.